Google takes on Apple and Beats by acquiring music service Songza

Google confirmed that it’s acquired the streaming music service, Songza for an undisclosed sum.

Songza bought by GoogleWhilst no financial details have been made available yet, last month, Mashable reported that Google was in talks to purchase the service for $15 million.

Essentially, Songza uses algorithms and expert-curation to offer music mixes based on a differing themes, changing with your current mood, time of day or the even the weather. It sounds similar to the service offered by Beats Music when it launched this year, however, bear in mind that Songza has grown over six years, and boasts 5.5 million users.

Google will most likely beef up Google Play Music and YouTube with Songza’s algorithms whilst also keeping it as an independent app.

Songza is a free service, with adverts, or for a $0.99 fee users can gain access to an ad-free experience, and is available on both the App Store and Google Play.